WORKFLOW

Whatever the specific tool of choice (illustrations, animations, infographics, …) every effective and accurate communication product is the result of a well-structured process, consisting of the following steps:

1. Definition of the communication goal:

• General topic and specific vision about it;
• Search for reliable references;
• Specific target audience.

2. Pre-production:
   • Concept design:
     • Choice of the most proper communication tool and style;
     • Definition of the subject
   •  Development of the subject into a detailed script;
   • Storyboard:
     • Translation of the script into a series of graphic tables representing the key scenes and the logical-chronological transitions between them;
3. Production:
   • Modelling of assets, characters and their environment;
   • Animation of the characters in the spatio-temporal axes;
   • Rendering, providing the final, high quality graphical look to the models.
4. Post-production:
   • Editing;
   • Sound recording and voice-over;
   • Implementation of visual, text and audio effects.
5. Distribution of the product to the target audience according to a well-defined advertising campaign.

The Nabu Creative Studio’s multidisciplinary team of scientists, artists and digital communication experts has the skills to take care of the whole process throughout all its steps^1,2.

With the aim to create at the same time accurate and engaging communication products for the fields of science and technology.

With the belief that the opportunity to constantly and constructively interact, throughout the whole process, with a sole variegated studio allows the client to save time, costs and efforts, while gaining in terms of quality and comprehensiveness.