WEB & SOCIAL MEDIA

In the era of digital communication web sites and social media represent the tool to communicate your own value and vision.

In the science and technology fields an accurate online communication strategy is essential to share aims, results, work opportunities and insights in a clear and easily understandable way.

Furthermore, to enrich the offer and better satisfy the thirst for information of the audience the phenomenon of guest blogging is constantly increasing1.

That is periodically hosting posts produced by external experts that, in compliance with the editorial direction of the hosting blog2, bring new value in terms of:

  • Complementary vision;
  • Different topics from the ones usually discussed;
  • Alternative writing styles and multimedia.

Production of quality content for users5

The combination of scientists, artists and digital communication experts  in Nabu Creative Studio aims to help the multiple realities of the science and tech fields by creating web sites and social media profiles effectively achieving their goals through the following features:

  • Proper choice of the online media to adopt according to the general goal and the target audience;
  • Simple and engaging design;
  • Original, concise and accurate contents, supported by experimental evidences and reliable bibliography;
  • Multimedia to improve communication efficacy;
  • Original and truly visitors-interacting blogging strategies.

Fully exploiting the power of digital communication to tackle scientific misinformation3 and attract new resources4 in the science and tech universe.

References:
  1. What is guest blogging? Bigcommerce.com.
  2. Why science blogging still matters. Nature. 2018
  3. The Value in Science-Art Partnerships for Science Education and Science Communication. eNeuro. DOI:10.1523/ENEURO.0238-20.2020
  4. The Power of Visual Communication. Showing your story to land the message. Pwc
  5. Production of quality content for users. Designed by upklyak / Freepik